Crowd Insights
Reliable mobile network data that helps you understand movement patterns and make smarter data-driven decisions.
Decision Support
Make data-driven decisions with mobile network insights.
Analytics
Flexible analysis across multiple levels.
Privacy Protection
Anonymous, aggregated, and GDPR-compliant data.
Digital footprints that reveal actual movement patterns
Movement data is built on digital footprints from real-world human mobility. By collecting anonymized data from mobile networks, we gain insights into how people actually move within a specific geographic area or location.
This type of data reveals actual behavior – not assumptions – and provides a unique opportunity to analyze, measure change, plan, and optimize. Whether it's an entire country, a city, a shopping center, or a single event, movement data offers valuable understanding of how people move through physical spaces.
With these insights, businesses, municipalities, and organizations can make better-informed decisions, improve experiences, and allocate resources more effectively. You can also compare movement activity before and after to evaluate your decisions and learn for continuous improvement.
Contact us for a demo
Fill out the contact form and we'll reach out to tell you more about using Crowd Insights and movement data.
Traffic, travel, and visitor data
Visitor data – volume and dwell time: Understand how many people visit a location, how long they stay, and where they live or work. Ideal for analyzing customer flows, planning events, or optimizing urban development.
Travel data – origin and destination: Analyze how people move between areas. Identify popular routes, peak times, and the impact of disruptions. Supports traffic planning, public transit, and sustainable mobility.
Traffic data – traffic volumes: Measure how many people pass through a road segment during a specific period. Compare traffic volumes over time, by season, or across locations. A cost-effective alternative to traditional measurement methods.
Our grids measure at the national, city, and urban area level
To analyze movement patterns in a structured way, all geographic areas are divided into grids. The size of these grids depends on the number of cell towers in the area:
Densely populated urban areas have more cell towers, which creates more detailed grids – down to 250 by 250 meters. Rural areas have fewer cell towers, so the grids are larger to cover the same area.
This scalable structure enables insights at multiple levels – from nationwide down to neighborhoods and individual grid cells. Using grids creates a clear and comparable view of how people move across different environments.
How Crowd Insights Works
Telia Crowd Insight analyzes anonymized and aggregated mobile network data from Telia subscribers. The data is adjusted to represent the entire Swedish population. It reveals behavioral patterns and movement trends, shows how many people are in different locations, and tracks how groups move throughout society.
All data is automatically anonymized and aggregated before use to protect personal privacy and ensure it can never be traced to an individual. The analysis uses collective movement patterns from groups, protecting individual privacy at all times.
Smarter public transportation
Telia Crowd Insights movement data can improve public transportation. Combine insights about movement patterns with our Smart Public Transport services to optimize routes, plan capacity, and enhance the passenger experience.
Use cases for Crowd Insights
Data-driven decisions for smarter cities
Understand how people move through your city – from downtown to residential areas. Use these insights to plan infrastructure, optimize traffic flow, and create more attractive environments. Ideal for sustainable urban development and improved quality of life.
Plan infrastructure more effectively
Understand movement patterns across the city
Track changes over time
Analyze customer flows and maximize sales
In retail, you can gain insights into how people move through and around shopping areas. Discover where visitors come from, how long they stay, and when foot traffic peaks. These insights enable you to optimize store locations, plan campaigns, and create better customer experiences.
Analyze customer flow
Optimize store locations
Understand tourists and create better experiences
In tourism and events, you can gain insights into how people move before, during, and after events – and how tourists behave in a city. Discover where they come from, how long they stay, and where they spend their time and money. These insights let you measure impact, optimize marketing, and create more value for future initiatives.
See where visitors come from (Swedish subscriptions)
Measure event impact
Plan future initiatives
Smarter, more accessible public transport
With anonymized data from Telia's mobile network, you get fact-based insights and a complete picture of how, when, and where people travel, as well as behavioral patterns around movement in society.
Number of people at a specific location and time
See where trips start and end
Number of travelers and what times they travel